Virgin blue`s“Value for Money”
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작성일 22-10-30 07:50본문
Download : Virgin blue`s`Value for Money`.pptx
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Virgin blue’s“Value for Money”
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contents
Introduction
Competitors
Discussion
Strategies
1
2
3
4
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Virgin Blue
Part of a big family, Virgin Group
established in 1970
by sir Richard Branson
Launched in August 2000
Australia’s second-largest airline
Biggest low-cost airline
Virgin Australia
2011 changed company name
No-frills approach
= thoroughly reasonable
1.Introduction2 . Competitors3. Discussion4....
_SLIDE_1_
Virgin blue’s“Value for Money”
_SLIDE_2_
contents
Introduction
Competitors
Discussion
Strategies
1
2
3
4
_SLIDE_3_
Virgin Blue
Part of a big family, Virgin Group
established in 1970
by sir Richard Branson
Launched in August 2000
Australia’s second-largest airline
Biggest low-cost airline
Virgin Australia
2xxx changed company name
No-frills approach
= thoroughly reasonable
1.Introduction2 . Competitors3. Discussion4. Strategies
_SLIDE_4_
Airlines
Established in 1920
3rd oldest airline company in the world
Arise of Virgin blue&9.11 → demand declining
2004, Domestic low-fare airline “Jetstar”
Established as Carnarvon Air Taxis, 1963
Subsidiary of Ansett Australia;
acquired by Singaporean company
after Ansett’s bankruptcy
1.Introduction 2 . Competitors3. Discussion 4. Strategies
_SLIDE_5_
Market Share
Market share among the Domestic Airlines 2007
1.Introduction 2 . Com…(To be continued )
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Virgin blue`s“Value for Money”
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